{"id":398,"date":"2010-10-10T20:02:16","date_gmt":"2010-10-11T03:02:16","guid":{"rendered":"http:\/\/theswillbucket.com\/?p=398"},"modified":"2010-10-11T13:50:34","modified_gmt":"2010-10-11T20:50:34","slug":"subliminal-advertising-guru-responds-to-ucd-students-question","status":"publish","type":"post","link":"http:\/\/theswillbucket.com\/?p=398","title":{"rendered":"Subliminal Advertising Guru Responds to UCD Student’s Question"},"content":{"rendered":"

After showing a couple of mid-nineties films about advertising, one of my students suggested\u00c2\u00a0the films were old saying there\u00c2\u00a0was a huge “cultural difference” between today and 15 years ago. I replied, honestly I think, that the film is\u00c2\u00a0a few years old but still relevant. Nothing has\u00c2\u00a0changed regarding the dynamics of advertising.<\/p>\n

Still, if a more up-to-date film were available, I would like to know about it, so I wrote to professor Bernard McGrane, creator of the\u00c2\u00a0brilliant film “The Ad and the Id: Sex, Death, and Advertising<\/a>,” which I’ve used for years in my classrooms. McGrane responded:<\/p>\n

From:<\/strong> McGrane, Bernard [mailto:mcgrane@chapman.edu]
\nSent:<\/strong> Sunday, October 10, 2010 1:04 PM
\nTo:<\/strong> Shawn Hamilton
\nSubject:<\/strong>\u00c2\u00a0RE: The Ad and the Id<\/p>\n

Dear Shawn,<\/p>\n

Thanks for your note. Glad my videos are useful to you. Unfortunately I haven\u00e2\u20ac\u2122t\u00c2\u00a0 (yet) done a new edition. Regarding subliminals \u00c2\u00a0I\u00e2\u20ac\u2122ve heard that \u00e2\u20ac\u0153Programming the Nation\u00e2\u20ac\u009d \u00c2\u00a0(2010) DVD may<\/em> be very good but it seems to be having difficulty actually coming out and being available (I just checked Amazon and Netflix).<\/p>\n

I\u00e2\u20ac\u2122d tell your students that my experience is that it\u00e2\u20ac\u2122s all alive and well and ever creatively thriving (sort of like our military technologies). I\u00e2\u20ac\u2122d suggest they go out on an expedition and find some on their own. (I also think you tube has some material)<\/p>\n

Thanks again,<\/p>\n

Barney<\/p>\n","protected":false},"excerpt":{"rendered":"

After showing a couple of mid-nineties films about advertising, one of my students suggested\u00c2\u00a0the films were old saying there\u00c2\u00a0was a huge “cultural difference” between today and 15 years ago. I replied, honestly I think, that the film is\u00c2\u00a0a few years old but still relevant. Nothing has\u00c2\u00a0changed regarding the dynamics of advertising. Still, if a more […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[5,9],"tags":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p1tQeJ-6q","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":6860,"url":"http:\/\/theswillbucket.com\/?p=6860","url_meta":{"origin":398,"position":0},"title":"The Ad and the Ego","author":"Shawn Hamilton","date":"September 16, 2022","format":false,"excerpt":"Jean Kilborne, Sut Jhally, Bernard McGrane... How advertisers employ psychological principles to manipulate your shopping habits. From the 1990s but still relevant. https:\/\/www.youtube.com\/watch?v=hfoHmdu1DBE","rel":"","context":"In "General"","block_context":{"text":"General","link":"http:\/\/theswillbucket.com\/?cat=1"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/img.youtube.com\/vi\/hfoHmdu1DBE\/0.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":393,"url":"http:\/\/theswillbucket.com\/?p=393","url_meta":{"origin":398,"position":1},"title":"Candies Ad","author":"Shawn Hamilton","date":"October 8, 2010","format":false,"excerpt":"Comments?","rel":"","context":"In "Advertising"","block_context":{"text":"Advertising","link":"http:\/\/theswillbucket.com\/?cat=5"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/theswillbucket.com\/wp-content\/uploads\/2010\/10\/subcandies.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":802,"url":"http:\/\/theswillbucket.com\/?p=802","url_meta":{"origin":398,"position":2},"title":"UCD Students: Advertising Essay","author":"Shawn Hamilton","date":"April 18, 2011","format":false,"excerpt":"At this point you should have an ad chosen and begun\u00c2\u00a0analyzing\u00c2\u00a0it.\u00c2\u00a0Remember that your ad should have some text, even if only a short caption, along with the visuals. You can find an ad online (there are thousands out there) but check with me to verify it's a real ad and\u2026","rel":"","context":"In "Advertising"","block_context":{"text":"Advertising","link":"http:\/\/theswillbucket.com\/?cat=5"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":382,"url":"http:\/\/theswillbucket.com\/?p=382","url_meta":{"origin":398,"position":3},"title":"Louisiana-Pacific Ad","author":"Shawn Hamilton","date":"October 4, 2010","format":false,"excerpt":"\u00c2\u00a0 Click on thumbnail\u00c2\u00a0for full version","rel":"","context":"In "Advertising"","block_context":{"text":"Advertising","link":"http:\/\/theswillbucket.com\/?cat=5"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":415,"url":"http:\/\/theswillbucket.com\/?p=415","url_meta":{"origin":398,"position":4},"title":"Ad for Piperlime.com","author":"Shawn Hamilton","date":"October 17, 2010","format":false,"excerpt":"My wife, Angela, is developing a good eye for funny, subtle ads. \"Doubleclick on image\u00c2\u00a0to enlarge.\"","rel":"","context":"In "Advertising"","block_context":{"text":"Advertising","link":"http:\/\/theswillbucket.com\/?cat=5"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/theswillbucket.com\/wp-content\/uploads\/2010\/10\/Untitled-11-213x300.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":400,"url":"http:\/\/theswillbucket.com\/?p=400","url_meta":{"origin":398,"position":5},"title":"Subliminal on the Cover of The Secret Sales Pitch","author":"Shawn Hamilton","date":"October 11, 2010","format":false,"excerpt":"This graphic is on the cover of The Secret Sales Pitch\u00c2\u00a0by\u00c2\u00a0August Bullock. Can you see its message?","rel":"","context":"In "Advertising"","block_context":{"text":"Advertising","link":"http:\/\/theswillbucket.com\/?cat=5"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/theswillbucket.com\/wp-content\/uploads\/2010\/10\/Secret-Sales-Pitch.jpg?resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"http:\/\/theswillbucket.com\/index.php?rest_route=\/wp\/v2\/posts\/398"}],"collection":[{"href":"http:\/\/theswillbucket.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/theswillbucket.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/theswillbucket.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/theswillbucket.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=398"}],"version-history":[{"count":0,"href":"http:\/\/theswillbucket.com\/index.php?rest_route=\/wp\/v2\/posts\/398\/revisions"}],"wp:attachment":[{"href":"http:\/\/theswillbucket.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=398"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/theswillbucket.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=398"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/theswillbucket.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=398"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}