The Corn Refiners Assocation wants to change the name of high-fructose corn syrup because evidence that it’s bad for us is hurting sales:

http://www.grist.org/article/food-hfcs-name-changed-to-corn-sugar/

Excerpt:

“So, when the facts and consumer sentiment are against you, what is a poor, misunderstood oligopoly to do?

The answer: obfuscate!

Surely, in wonderfully Orwellian style, a name change will take care of matters. I don’t even know what to call this latest bit of corporate idiocy. Cornwashing?”