At this point you should have an ad chosen and begun analyzing it. Remember that your ad should have some text, even if only a short caption, along with the visuals. You can find an ad online (there are thousands out there) but check with me to verify it’s a real ad and not a parody of an one. [...]
Posts under ‘Subliminal Advertising’
My wife, Angela, is developing a good eye for funny, subtle ads. “Doubleclick on image to enlarge.”
This graphic is on the cover of The Secret Sales Pitch by August Bullock. Can you see its message?
After showing a couple of mid-nineties films about advertising, one of my students suggested the films were old saying there was a huge “cultural difference” between today and 15 years ago. I replied, honestly I think, that the film is a few years old but still relevant. Nothing has changed regarding the dynamics of advertising. Still, if a more [...]
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