After viewing this documentary, you may never again see Jack Nicholson’s performance in The Shining, nor the movie itself, in the same way.Â The documentary’s general thesis maintains that Stanley Kubrick used The Shining as a vehicle to admit his role in helping to fake the moon landings.
“Room 237”Â refers to a room in the mountain lodge where the action of The Shining takes place, suggesting the 237 thousand miles mean distance from Earth to the moon as it was reckoned in 1980, according to one of the narrators. The actual distance has since been revised slightly upwards to an average of 238,855 miles, according to NASA, which the public still seems to trust.
The film doesn’t claim the US never went to the moon. It simply argues that what people saw in July of 1969 was faked, a result of what’s known in the film industry as “Front Screen Projection“. It works by projecting scenes behind actors in which the actors appear to move.
ItÂ also claims that some of the moon anomalies noted by Richard C. Hoagland were actually reflections caused by the Front Screen Projection process rather than being the gleaming alien towers that Hoagland excitedly theorized.
Front Screen Projection in 2001: A Space Odyssey:
At this point you should have an ad chosen and begunÂ analyzingÂ it.Â Remember that your ad should have some text, even if only a short caption, along with the visuals. You can find an ad online (there are thousands out there) but check with me to verify it’s a real ad and not a parody of anÂ one.
Write if you need assistance or want me to confirm your ad:Â Â email@example.comÂ
Ad Essay Instructions (Click Here)
Some possible sources:
The Swill Bucket Subliminal Ad Gallery
The Bush “RATS” Scandal (video)
This graphic is on the cover of The Secret Sales PitchÂ byÂ August Bullock. Can you see its message?
After showing a couple of mid-nineties films about advertising, one of my students suggestedÂ the films were old saying thereÂ was a huge “cultural difference” between today and 15 years ago. I replied, honestly I think, that the film isÂ a few years old but still relevant. Nothing hasÂ changed regarding the dynamics of advertising.
Still, if a more up-to-date film were available, I would like to know about it, so I wrote to professor Bernard McGrane, creator of theÂ brilliant film “The Ad and the Id: Sex, Death, and Advertising,” which I’ve used for years in my classrooms. McGrane responded:
From: McGrane, Bernard [mailto:firstname.lastname@example.org]
Sent: Sunday, October 10, 2010 1:04 PM
To: Shawn Hamilton
Subject:Â RE: The Ad and the Id
Thanks for your note. Glad my videos are useful to you. Unfortunately I havenâ€™tÂ (yet) done a new edition. Regarding subliminals Â Iâ€™ve heard that â€œProgramming the Nationâ€ Â (2010) DVD may be very good but it seems to be having difficulty actually coming out and being available (I just checked Amazon and Netflix).
Iâ€™d tell your students that my experience is that itâ€™s all alive and well and ever creatively thriving (sort of like our military technologies). Iâ€™d suggest they go out on an expedition and find some on their own. (I also think you tube has some material)